New Traffic Light System

At Kallo Foods / Whole Earth Foods, we have decided to introduce the Food Standards Agency traffic light system onto the packaging of our products. This simple system will be placed on the front of our packs and will allow you our customer to see at a glance how much of the following nutrients are contained in a serving of the product:

• Fat
• Saturated Fat
• Sugars
• Salt
• Calories

A colour coding system identifies each nutrient (except calories) as being present at a low, medium or high level.

Red – High
Amber – Medium
Green – Low

It has been established that the UK population generally eats too much fat, saturated fat, sugars and salt and that the amount of these nutrients consumed should be reduced to improve health.

Therefore this system will allow you to quickly identify products that make a positive contribution to a healthy diet (those with nutrients labelled mainly green and amber) and those which should be eaten in moderation (those with nutrients labelled mainly red) and so enable you to choose a more balanced diet.

For more information on the FSA traffic light system please visit:
www.food.gov.uk